100 Customer Objectives You Can Track

Discovering how you can support your customers is never an easy thing. Especially when your customers are not always willing to share key objectives they're working on.

The question is then, how can you make an educated guess at the sort of objectives your customers are focused on?

There are many ways you can do that, you can use insights from other clients and / or industry knowledge to inform the sort of customer objectives you'd be best positioned to support your customers in achieving.

In the list below, we're super happy to share a list of 100 customer objectives you can take inspiration from. To be clear, we define customer objectives as objectives that your customers would set for themselves, your job here would then be to match these objectives to Key Results (mini-goals) that are specific to your product/service and that will contribute to your customers success in achieving these objectives.

If you're looking for a more effective method of managing customer objectives instead of spreadsheets and project management tools, check out Retentional today. It's the easiest to use and most impactful way to manage and demonstrate the exact outcomes you're best positioned to drive for your customers.

The format below is as follows:

1. The customer objective

2. The success criteria for that customer objective

If you'd like to learn more about how to format your customer objectives in your success planning. Read this article.

100 Customer Objectives for strategic success planning

1. Increase NPS by 20% in Q3

Measure success by quantifying improvements in NPS or related metric.

2. Decrease customer churn rate by 15% over the next 6 months

Measure success by quantifying improvements in churn rate or related metric.

3. Increase the number of customer referrals by 30% in 12 months

Measure success by quantifying improvements in customer referrals or related metric.

4. Increase product usage across key features by 25%

Measure success by quantifying improvements in product usage or related metric.

5. Improve the efficiency of operations by reducing workflow bottlenecks

Measure success by quantifying improvements in operational efficiency or related metric.

6. Enhance customer satisfaction by reducing response times by 20%

Measure success by quantifying improvements in response times or related metric.

7. Increase retention of premium-tier customers by 10%

Measure success by quantifying improvements in retention rate or related metric.

8. Boost active user base by 50% over the next quarter

Measure success by quantifying improvements in active user base or related metric.

9. Enhance the accuracy of customer data collection methods

Measure success by quantifying improvements in data accuracy or related metric.

10. Increase new feature adoption rate by 40% in the next six months

Measure success by quantifying improvements in feature adoption or related metric.

11. Achieve a 10% reduction in customer support tickets by Q4

Measure success by quantifying improvements in support ticket reduction or related metric.

12. Increase customer lifetime value (CLTV) by 15% year-over-year

Measure success by quantifying improvements in CLTV or related metric.

13. Improve product usability through continuous feedback loops

Measure success by quantifying improvements in product usability or related metric.

14. Increase digital engagement by 35% across channels

Measure success by quantifying improvements in digital engagement or related metric.

15. Decrease average customer onboarding time by 20%

Measure success by quantifying improvements in onboarding time or related metric.

16. Increase cross-sell rates in the B2B customer segment by 15%

Measure success by quantifying improvements in cross-sell rates or related metric.

17. Reduce operational costs by 25% through improved process automation

Measure success by quantifying improvements in operational costs or related metric.

18. Boost user training completion rate to 90% within 3 months

Measure success by quantifying improvements in training completion rate or related metric.

19. Enhance data security protocols for compliance adherence

Measure success by quantifying improvements in data security compliance or related metric.

20. Increase upsell conversions in existing accounts by 20%

Measure success by quantifying improvements in upsell conversions or related metric.

21. Boost mobile app usage among existing customers by 30%

Measure success by quantifying improvements in mobile app usage or related metric.

22. Achieve a 25% reduction in user-reported bugs in the next update

Measure success by quantifying improvements in bug reduction or related metric.

23. Increase first-contact resolution rate by 30%

Measure success by quantifying improvements in first-contact resolution or related metric.

24. Enhance client satisfaction with technical support services

Measure success by quantifying improvements in client satisfaction or related metric.

25. Reduce average resolution time for high-priority issues by 15%

Measure success by quantifying improvements in resolution time or related metric.

Retentional is the simplest yet most effect way to manage the outcomes you promise to deliver to your customers. All of your customer's objectives in one place. It doesn't get better than that.

Try it today: Sign up for a free account.

26. Increase positive reviews on third-party platforms by 20%

Measure success by quantifying improvements in positive reviews or related metric.

27. Improve the self-service support rate to reduce incoming tickets

Measure success by quantifying improvements in self-service support rate or related metric.

28. Increase email open rates by 15% over the next 2 months

Measure success by quantifying improvements in email open rates or related metric.

29. Enhance product scalability to support larger enterprise accounts

Measure success by quantifying improvements in product scalability or related metric.

30. Reduce error rate in customer transactions by 20%

Measure success by quantifying improvements in error rate or related metric.

31. Boost partner program engagement by 35% in six months

Measure success by quantifying improvements in partner engagement or related metric.

32. Improve customer advocacy through case study participation

Measure success by quantifying improvements in customer advocacy or related metric.

33. Increase average revenue per customer by 10%

Measure success by quantifying improvements in average revenue or related metric.

34. Reduce average handling time for customer service by 25%

Measure success by quantifying improvements in handling time or related metric.

35. Enhance predictive analytics for customer trend identification

Measure success by quantifying improvements in predictive analytics or related metric.

36. Increase customer knowledge of key product features by 30%

Measure success by quantifying improvements in product knowledge or related metric.

37. Improve customer survey response rate by 20% for actionable feedback

Measure success by quantifying improvements in survey response rate or related metric.

38. Achieve a 15% increase in proactive support outreach

Measure success by quantifying improvements in proactive support or related metric.

39. Enhance engagement in user community forums by 40%

Measure success by quantifying improvements in community engagement or related metric.

40. Increase account manager interactions with top-tier clients by 30%

Measure success by quantifying improvements in client interactions or related metric.

41. Reduce customer complaints by 20% within 3 months

Measure success by quantifying improvements in complaint reduction or related metric.

42. Achieve 98% SLA compliance in customer support

Measure success by quantifying improvements in SLA compliance or related metric.

43. Increase awareness of new product updates among customers by 50%

Measure success by quantifying improvements in product update awareness or related metric.

44. Boost usage of in-product help resources by 30%

Measure success by quantifying improvements in in-product help usage or related metric.

45. Increase customer training sessions attended by 25%

Measure success by quantifying improvements in training attendance or related metric.

46. Improve integration capability with third-party software

Measure success by quantifying improvements in integration capability or related metric.

47. Enhance effectiveness of customer journey mapping for B2B accounts

Measure success by quantifying improvements in journey mapping effectiveness or related metric.

48. Reduce response time for inquiries to under 4 hours

Measure success by quantifying improvements in response time or related metric.

49. Increase referrals from satisfied customers by 20%

Measure success by quantifying improvements in customer referrals or related metric.

50. Improve retention rate among at-risk customer accounts by 15%

Measure success by quantifying improvements in retention rate or related metric.

Retentional is the simplest yet most effect way to manage the outcomes you promise to deliver to your customers. All of your customer's objectives in one place. It doesn't get better than that.

Try it today: Sign up for a free account.

51. Reduce the average wait time in customer support queues by 25%

Measure success by quantifying reductions in wait time or similar metric.

52. Increase product rating by 1 star on average across customer reviews

Measure success by quantifying improvements in product rating or related metric.

53. Boost onboarding process satisfaction score by 20%

Measure success by quantifying improvements in satisfaction score or related metric.

54. Increase customer engagement with loyalty program by 30%

Measure success by quantifying engagement metrics in the loyalty program.

55. Achieve a 40% reduction in customer service escalations

Measure success by quantifying reductions in escalations or similar metric.

56. Improve user retention after 90 days by 15%

Measure success by quantifying improvements in retention rate at 90 days.

57. Increase overall customer feedback response rate by 25%

Measure success by tracking response rate improvement in customer feedback.

58. Achieve 85% customer awareness of new brand values

Measure success by tracking awareness levels in brand values.

59. Improve account renewal rates by 20% over the year

Measure success by tracking improvements in renewal rate.

60. Increase feedback collection via in-app surveys by 50%

Measure success by tracking in-app survey completion rate.

61. Reduce average troubleshooting time for tech support by 30%

Measure success by quantifying reductions in troubleshooting time.

62. Boost customer portal login rates by 25%

Measure success by tracking increased login frequency.

63. Increase usage rate of knowledge base articles by 30%

Measure success by quantifying knowledge base article usage rates.

64. Improve proactive engagement rate with VIP clients by 20%

Measure success by tracking engagement rates with VIP clients.

65. Reduce number of repetitive inquiries by 30%

Measure success by quantifying reduction in repetitive inquiries.

66. Enhance employee NPS by 15% through better support tools

Measure success by quantifying improvements in employee NPS.

67. Increase referrals from customer advocates by 35%

Measure success by tracking improvements in advocate referrals.

68. Improve cross-team project visibility by 50%

Measure success by quantifying improved project visibility across teams.

70. Achieve a 25% increase in product configuration completion rates

Measure success by quantifying configuration completion rates.

71. Increase training satisfaction rate to above 90%

Measure success by quantifying improvements in training satisfaction.

72. Improve accuracy of sales forecasts by 20%

Measure success by tracking improvements in forecast accuracy.

73. Increase participation in quarterly business reviews (QBRs) by 30%

Measure success by tracking QBR participation rate.

74. Achieve 98% accuracy in automated data entry processes

Measure success by tracking automated data entry accuracy.

75. Reduce incidents of duplicate accounts by 50%

Measure success by tracking reduction in duplicate accounts.

76. Increase mobile app satisfaction score to 4.5 stars

Measure success by tracking satisfaction scores for the app.

77. Improve quality of product demos based on client feedback

Measure success by quantifying improvements in demo feedback scores.

78. Reduce churn rate for users on annual plans by 15%

Measure success by tracking churn rate on annual plans.

79. Improve the customer journey map accuracy across segments

Measure success by quantifying mapping accuracy across segments.

80. Increase usage rate of email drip campaigns by 40%

Measure success by tracking improvements in campaign engagement.

81. Improve resolution rate for first-line support by 20%

Measure success by quantifying improvements in resolution rates.

82. Achieve a 30% increase in upsells through customer health scores

Measure success by quantifying upsells attributed to health score tracking.

83. Enhance collaboration on project management tools by 50%

Measure success by tracking improvements in project collaboration.

84. Reduce the incidence of billing errors by 40%

Measure success by tracking the reduction in billing errors.

85. Increase video tutorial completion rates by 30%

Measure success by quantifying tutorial completion rates.

86. Improve product roadmap transparency to 85% awareness among clients

Measure success by tracking client awareness of the product roadmap.

87. Increase open rates for product update newsletters by 20%

Measure success by quantifying newsletter open rates.

88. Reduce the cost per customer acquisition by 25%

Measure success by quantifying reductions in acquisition cost.

89. Achieve 90% customer attendance rate in webinars

Measure success by tracking webinar attendance rates.

90. Enhance in-product announcements to reach 85% of users

Measure success by tracking engagement with in-product announcements.

91. Improve effectiveness of self-service documentation by 30%

Measure success by tracking usage and resolution success in self-service.

92. Increase adoption of customer data insights tool by 40%

Measure success by quantifying tool adoption rates.

93. Reduce response time for email inquiries by 50%

Measure success by quantifying reductions in email response time.

94. Boost product sign-ups from organic social channels by 25%

Measure success by tracking sign-ups from social channels.

95. Increase adoption of two-factor authentication by 40%

Measure success by quantifying adoption rate for two-factor authentication.

96. Improve client satisfaction score for onboarding experience by 30%

Measure success by tracking improvements in onboarding satisfaction.

97. Increase quarterly feedback submissions by 35%

Measure success by quantifying feedback submission rate.

98. Reduce the average cost of customer inquiries by 20%

Measure success by tracking cost reductions per inquiry.

99. Achieve 85% accuracy in customer tagging in CRM

Measure success by tracking tagging accuracy in CRM.

100. Increase attendance at customer feedback sessions by 25%

Measure success by quantifying improvements in session attendance.

If you found this gigantic list useful, feel free to bookmark it and share it with your colleagues and friends.

Whilst you're here, you will need a way to host your customer's objectives, manage their deliver and map it to your products features and benefits - This is where Retentional comes in to help.

Retentional is the simplest yet most effect way to manage the outcomes you promise to deliver to your customers. All of your customer's objectives in one place. It doesn't get better than that.

Try it today: Sign up for a free account.